Since 1995, Nichols Tourism Group, Inc. (NTG) has been positioned as a national leader in providing strategic planning, product development and research services to the travel and tourism industry. While many firms bring either a pure marketing or strict analytical focus to tourism consulting, NTG combines both to create innovative, balanced and practical approaches that help its clients capture an increasing share of the billions of dollars that are annually spent by travelers.

NTG most frequently puts these strengths to work for organizations charged with marketing, development and managing destinations and for businesses seeking to increase their share of the tourism pie.  Through NTG's national experience and because of its unique focus on tourism, the firm continues to be a leader in its ability to implement the latest and best approaches to capitalizing on visitor spending-related opportunities. Much of the firm’s work has focused on tourism product development, ranging from heritage, outdoor recreation and cultural projects.