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Strategic Planning

Bringing the diverse range of tourism entities together to

maximize destination performance.

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Our role in the visitor industry

For over 25 years, the professionals of Nichols Tourism Group have assisted destinations in building and implementing strategies that help maximize their attraction potential. Whether in the public or private sector, the challenge is often the same, how does a destination or attraction effectively compete in the continually changing visitor marketplace. 

Let us help you in your destination journey!


About us

Since 1995, Nichols Tourism Group, Inc. (NTG) has been positioned as a national leader in providing strategic planning, product development and research services to the travel and tourism industry. While many firms bring either a pure marketing or strict analytical focus to tourism consulting, NTG combines both to create innovative, balanced and practical approaches that help its clients capture an increasing share of the billions of dollars that are annually spent by travelers.

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Our Services

Nichols Tourism Group provides an array of services to assist destinations in maximizing their attraction potential and enhancing the visitor experience.  

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Sedona, AZ at sunrise during the winter of 2020. .jpg
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Get in touch

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