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Diverse Range of Destination Planning Services
The NTG team has one of the most extensive ranges of strategic planning clients of any firm in the U.S. Destinations ranging from Alaska to Florida have retained NTG to help them through the often challenging process of integrating divergent constituents and developing strategies that allow a destination to maximize its tourism potential.
Destinations are increasingly recognizing that the days of waiting for the “right” tourism oriented product to find them are long gone. Strategic destinations are evaluating what new, or enhanced products could truly make a difference and increasingly expand their competitive advantage. NTG’s development and feasibility experience can be a key asset as this product evaluation process is undertaken.
Organizations charged with destination development and promotion have historically focused on external markets, with limited outreach efforts to educate internal residents and leaders as to the role of tourism as a critical economic segment. NTG can help an organization develop a range of advocacy strategies and messaging that build deeper understanding and appreciation of industry and associated support for its organizations.
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As fiscal resources are increasingly scarce, the need to effectively measure and track performance is more important than ever. But understanding what to measure, how to incorporate tracking systems and which approaches can best be used to benchmark performance can be particularly challenging. NTG has helped destinations around the country develop solutions to this need and can bring cutting edge thinking to an organization.