Mitch Nichols is President of Nichols Tourism Group, Inc. (NTG) and leads the strategy, market analysis and product development activities of the firm. Mr. Nichols' expertise is focused on the study of a destination’s underlying economic factors, the impacts of changing market conditions and the resulting implications to product and destination performance. He has assisted tourism-based clients from Alaska to Florida to better understand their unique opportunities and develop strategic options to effectively compete in the increasingly competitive tourism marketplace.

NTG has built much of its reputation on bringing the right team of senior level professionals to assist organizations in crafting innovative solutions to enhance their competitive position. The firm’s collaborative partners include a range of respected national and international leaders, ensuring top-level thinking and experience is brought to the firm’s clients.

Dr Daniel Fesenmaier

In addition to serving as a collaborative partner of NTG, Dr. Daniel Fesenmaier is a Professor at the University of Illinois at Urbana-Champaign and Director of the National Laboratory for Tourism and eCommerce. As Director, Dr. Fesenmaier is responsible for overseeing travel and tourism research projects and providing consulting services to national, state, regional and local tourism organizations. Beyond his domestic U.S. projects, he has served as a consultant on tourism projects in Australia, Canada, Ghana and South Korea.

Mr. David Radcliffe

David Radcliffe is president of The Radcliffe Company (TRC) and an active collaborative partner with Nichols Tourism Group, Inc. (NTG). Radcliffe formed TRC following a 26-year career in convention and visitor bureau marketing and management. Radcliffe is recognized throughout the industry as a convention and tourism expert who played a key role in developing the Greater Phoenix area as a major international destination. His peers chose him in 1997 to serve as the Chairman of the International Association of Convention and Visitors Bureaus, the world’s leading convention and tourism trade association representing destination marketing organizations from across the globe.