::: NTG...Tourism Research :::

While many companies can provide the technical capabilities to undertake research initiatives in the tourism industry, the vast majority do not provide the professional judgment to help interpret and act on research findings. Through its collaborative partnership with Temple University and the National Laboratory of Tourism and eCommerce (NLTeC), NTG brings one of the nation’s deepest understandings of research methodologies, staff capabilities and research interpretation.

Cutting Edge Research

In conjunction with NLTeC, NTG brings one of the broadest arrays of senior level research capability, applying cutting edge approaches and analysis within a tourism framework. As one of the most published groups in the world of tourism, the collaborative team brings research approaches not just from the U.S., but also from destinations around the world. The team uses this knowledge to bring innovative research approaches to clients around the country.

Capabilities include:

Visitor Composition and Profile Studies
Visitor Image Studies
Conversion and Advertising Effectiveness Studies
Website Evaluation and Maximization Strategies
Economic Impact Studies

Real World Judgment

By working around the country with clients that have had to put research into action, NTG has built a deep appreciation of the benefits and pitfalls of applying research findings. It uses this real world experience to bring judgment to the research application process, ensuring its clients are not only provided insight to their operating questions, but also direction on the “right” way to use and interpret findings.