SIERRA VISTA CHAMBER OF COMMERCE
This mid-sized Convention and Visitor Bureau located in the southwestern portions of Arizona knew it had unique opportunities, but needed assistance in crafting a strategy that could bring non-traditional tourism partners together. NTG helped the destination develop a plan, and the strategic rational, to integrate historic Fort Huachuca as an important ally in the destination’s product mix. As the oldest operating army fort in the nation, its history ranged from interactions with Geronimo, to its important home to the Buffalo Soldiers. The NTG strategy helped bring these partners together in new ways and developed a plan to bring these elements to much greater levels.
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