THE PHEONIX ZOO
As one of the nation’s largest privately funded zoos, The Phoenix Zoo had developed a reputation as a quality attraction appreciated by many of the metropolitan area’s residents. While successful, it faced many of the same revenue challenges of similar animal based organizations. NTG helped the Zoo think more broadly in terms of its mission and the customer segments it could potentially reach. Through a comprehensive new master plan, the attraction is repositioning its offerings to maintain its local appeal, while speaking to a broad range of the 12 million visitors that come to the metropolitan area.
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