ILLINOIS BUREAU OF TOURISM
With one of the largest tourism budgets in the country (over $50 million annually) and 39 individual Convention and Visitor Bureaus, the Illinois Bureau of Tourism (IBOT) knew it had to have an integrated, strategic direction if it was to maximize its important resources. The firm worked with IBOT and representatives around the state to implement a plan that incorporated key strategic elements of the state, while building broad constituent buy-in to the process. IBOTs director noted, “In an incredibly short amount of time, the firm zeroed in on what Illinois must do to maximize its success in promoting the economic impact of tourism. Their guidance has been on target, immediately useful and extremely well accepted. By criss-crossing the state to meet with tourism leaders and to hold regional input sessions, they are creating a plan that is fully embraced by the industry and state leaders.”
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