AUSTIN'S SIXTH STREET HISTORIC DISTRICT
Sixth Street has developed as a nationally recognized entertainment district, with an identity as the “Live Music Capital.” While successful, they knew they were not fully capitalizing on the full potential of the district. NTG worked with district representatives to better define who their “high value visitor” segments were and how they could proactively recruit a broader tenant mix to more deeply capitalize on the potential. This proactive mindset was particularly important as Austin was significantly expanding its adjoining convention center and new major additions were evolving to their downtown hotel inventory.
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